After graduating with a degree in bioengineering, Lay Hoon turned to the creative industry to pursue her passion. She spent a decade in Singapore, working with world-renowned brands such as Heineken, Shiseido and SK2, primarily in branding and packaging. In 2019, Lay Hoon migrated with her family to Canada and revived her artistic practice during the pandemic.
Her work quickly gained popularity, and Lay Hoon began receiving commissions from notable brands such as Coach, Herschel, Society 6, Ong Shunmugam, and Frankie Magazine.
Lay Hoon draws inspiration from diverse sources, including her childhood in Malaysia, nature and dance. Her designs feature vibrant flowers, festive poses and animals moving freely through nature, conveying a lively zest for life sprinkled with a touch of fantasy. She sees her art practice as a means of expressing her desire for more harmony in the world and encouraging people to live in harmony with each other, nature, the environment and themselves.
Over the past few years, Lay Hoon's exploration of themes such as sisterhood, dance as an expression of freedom, balance and self-care has been a continuous driving force in her creative process. Her art embodies a sense of joy and positivity that reflects her passion for life and her love for the world around her.
See her collection and corresponding images here
